
So I read a lot of articles about LinkedIn: how to you use, tricks/tips/tweks, common mistakes … you name it. I probably see more articles about the summary section of your LinkedIn profile than any other LinkedIn topic. The common refrain: the summary section is an opportunity to market yourself that at least 8 out of 10 LinkedIn users miss. As someone who looks at LinkedIn profiles on a daily basis, I can’t argue. I’d say 9 out of 10 profile I look at either omit a summary altogether or copy a short description from a resume.
So how should you use your summary section?
First off, your summary should contain all the keywords that are relevant to what you do. If you are a real estate attorney, your summary should contain words like: real estate, real property, lease, leasing, title, survey, deed and REIT. When HR professionals search LinkedIn, they are searching the summary sections for keywords that match up to the job. Your summary needs to contain those words. There are two easy ways to figure out the right keywords for you: (1) LinkedIn summary sections for people who are in your industry and (2) job descriptions for the kinds of jobs you want.
Second, the summary section has a 2,000 word limit. Use all 2,000 words if possible! Fill it up with the keywords.
Third, use sub-headings to make your summary section more easy to read. It’s much easier to read through a summary that breaks up the text with simple headings.
Last but not least, PROOF IT. Nothing will make your summary look worse than typos.






